One most important thing to bear in mind if you have a small business – make your website your focal point. It must be able to express your brand whilst providing bridges to make your leads easily connect with you.
You might be wondering why a website is still needed even if your business is small. Well, studies proved that most of the potential customers come from online users who’ve been searching for business locally. Thus, creating a small business website does not only market your business to your possible leads, but will also provide you with the opportunity to interact with your prospects and build relationship with them.
Whatever you apply to your business should all lead back to your site, making it the hub of your entire marketing venture. This is the main reason why your website should be on top of things.
However, it doesn’t necessarily mean that with a small business, less effort is required. Aside from this wrong notion, below are the usual mistakes that occur mostly on small business websites.
Absence Of Blog
Blogs can drive visitors to visit your site. Without it, who else would want to browse through your web pages? What’s great in having this feature is that can attract more customers, stimulate more traffic, and helped turn your website a go-to-resource for your line of business.
No Opt-in Feature
The main objective of having a website is to attract visitors and turned them into frequent guests. And to be able to do this effectively, you must add an opt-in feature to your website itself. Compiling email addresses can widely open better possibilities of developing acquaintances with your prospects, which in turn can be your avid followers who will voluntarily spread the goodness that they have benefited from your website.
Websites need not to be extravagantly sophisticated. Simple and neat designs are preferred by viewers since these are easily comprehensible. Most of the visited websites mostly have white backgrounds with a complemented text, a header, and footer. Observe some of your favorite websites and see for yourself that simplicity and orderly can really run a long fruitful way.
Got The Right Fold?
Whenever an internet user visits your small business website, the section they first view is characterized as the “above-the-fold”. This part mostly depends on two things – the screen’s physical dimension and resolution. Make certain that you were able to post a good content on this portion as this will help hold the viewer’s interest stimulating them to read further, thus, knowing your business more.
You can check your website now and see for yourself if you’ve got these usual mistakes. Fix at least one error and determine the difference it has made on your small business website. Notice that in no time the odds will favor right on your side, driving more prospects to your website profitably.
There’s nothing wrong in having excellent designs in your small business website. However, if the images you’re using are too large, your website may take some time to load. A certain study revealed that internet users could not wait for more than three minutes for the website to load, neglecting it otherwise. So what’s the use of your good content and design if people can’t view or read your page.